Overview:

The Building the Employer Brand training course is not solely for practitioners or managers working in marketing. Any manager should attend because building the employer brand is a company wide initiative that needs the focus of everyone.

This one-day building the brand training course gives candidates the theory and understanding of how to make a practical difference in attracting and keeping the target employees in a competitive market place.

Benefits:

Benefits of the Building the Employer Brand training course:

• Understand the concept of employer branding, and its relation to the customer brand
• Engage behaviours – get the brand understood and delivered in your organisation
• Align processes – from customer communications to how you attract and recruit your target employees
• Research your employer brand

Course details:

Course details of the Building the Employer Brand training course:

• Why is the employer brand important?
• The components of the employer brand, and how this relates to the customer brand
• Is there an alignment of the two brands?
• Researching the employer brand
• How is your employer brand currently perceived, and does this need to change/develop?
• Consider in detail some aspects of employer branding e.g. organisational values & behaviours, reputation of organisation, perception of the value of work, challenge & interest
• Appreciate the role of the staff in building the brand
• Consider the desired position of the internal and external brand
• What aspects need to change, what information is needed to find this out?
• Build a list of key points outlining changes needed to the employer brand

Usual duration: One day 

Training buyers can use comparecourse.com to compare branding training courses or to find a sales training course or a marketing training course from across the UK, by finding training companies who deliver in key cities including London, Manchester, Leeds, Sheffield, Birmingham, Bristol, Swindon, Cardiff, Liverpool, Newcastle, Nottingham, Leicester, Coventry, Norwich, Cambridge, Ipswich, Reading, Southampton, Oxford, Glasgow, Edinburgh and Belfast.