Overview:

The Business Maths for Marketers training course is designed to give marketing candidates the confidence to utilise basic mathematical and statistical procedures so they can contribute more fully to defining and delivering organisational objectives.

This one-day business maths training course has been specifically designed for marketers and will help them collect, process, analyse and utilise quantitative data and derived information more efficiently and effectively.

Benefits:

Benefits of the Business Maths for Marketers training course:

• Use ‘quick maths’ techniques to build confidence and impress colleagues
• Exploit the key 20% mathematical/statistical tools and techniques that will deliver 80% of the results you need
• Differentiate between ‘margin’ and ‘mark-up’ and determine the impact of changes in each
• Determine the ‘bottom line’ impact of price changes including their effect on distribution economics
• Calculate the breakeven point on projects including the development and launch of new products
• Utilise key financial mathematics in order to speak the same language as your accountant and/or CEO
• Use basic ‘descriptive statistics’ to analyse and describe data and turn it into information
• Use basic ‘inferential statistics’ to establish correlations/cause and effect and boost forecasting confidence
• Calculate key marketing statistics such as ‘Customer Lifetime Value (CLTV)’ and ‘Return on Marketing Investment (ROMI)
• Use new skills in attracting new funding and/or defending budget under scrutiny

Course details:

Course details of the Business Maths for Marketers training course:

• Back to basics – business maths refresher
• ‘Quick maths’ – useful tricks of the trade for getting quick answers
• The use of information technology in quantitative marketing
• Marketing research fundamentals within context of quantitative marketing
• Key financial statistics/metrics e.g. ‘gross profit’, ‘margin’, ‘mark-up’ etc.
• Profitable customers, products, services (the ‘80:20 Law’)
• Basic ‘descriptive statistics’
• Basic ‘inferential statistics’
• Forecasting fundamentals – key considerations and techniques
• Key marketing metrics e.g. CLTV and ROI/ROMI, with formulae
• Communicating the numbers - tips and tricks, traps to avoid

Usual duration: One day

Training buyers can use comparecourse.com to find a sales training course or a marketing training course from across the UK, by finding training companies who deliver in key cities including London, Manchester, Leeds, Sheffield, Birmingham, Bristol, Swindon, Cardiff, Liverpool, Newcastle, Nottingham, Leicester, Coventry, Norwich, Cambridge, Ipswich, Reading, Southampton, Oxford, Glasgow, Edinburgh and Belfast.