Overview:

The Copywriting Skills training course is ideal for staff required to copywrite and produce copy for businesses.

This two-day copywriting training course aims to teach candidates to present clear messages to an audience with an accurate use of language, for a range of areas.

Benefits:

Benefits of the Copywriting Skills training course:

• Gaining an understanding of the creative aspect of marketing communications
• Developing guidelines for clear and succinct writing
• Gaining a technique to formulate a professional brief
• Developing improved compelling advertising copy
• Gaining confidence and fluidity in your writing style

Course details:

Course details of the Copywriting Skills training course:

• The role of advertising
• How copywriting acts as your best salesperson
• What people expect of your copy and what you should expect from them
• Planning copy, from briefing to layouts
• Advertising copy, including assessing examples of ‘good’ and ‘bad’ copywriting
• Copy of brochures and leaflets, including structure and writing technical product sheets
• B2B copywriting and how it differs from consumer copy
• How to improve grammar
• Structure copy effectively, from the headline to end-line
• The future of copywriting, including an overview of web-copy

Usual duration: Two days

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