Overview:

The Search Engine Optimisation training course is the practice of adapting and moderating a website specifically so that it is indexed and ranks highly within a search engine’s listings.

This one-day Search Engine Optimisation training course will provide anyone who manages a website who wishes to increase its exposure with the proper techniques to demystify SEO, cut through the technical and ethical complexity, and help optimise their website for maximum exposure.

Benefits:

Benefits of the Search Engine Optimisation training course:

• An overall understanding of SEO and how it applies to you
• Effective processes and techniques that will allow your website to climb search rankings and be seen by more users
• Reduced need for costly outsourcing of your web optimisation
• Confidence in dealing with SEO practitioners and sales people

Course details:

Course details of the Search Engine Optimisation training course:

• The search engine market place
• How search engines work
• What is Search Engine Optimisation and how will it affect my organisation?
• The different areas of SEO:
  -Technical Optimisaiton (technical foundation) - Learn how to ensure your website is search engine friendly, using tools to check the technical areas of your site.
  - On Page Optimisation (content) Learn what users search for, and how to integrate keywords into your site. Keyword mapping, internal linking and more
  - Off Page Optimisation (links) - Learn about the prominence incoming links to your website has on your search engine rankings. How to generate more links; carrying out link development and using social media and Online PR for improving your link equity -
  - Unethical SEO – making sure you follow the “rules” -
  - Universal/Blended Search (optimising other digital content; video, images, news, blogs) -
  - Working with SEOs and programmers -

Usual duration: One day

Training buyers can use comparecourse.com to compare SEO training courses or to find a sales training course or a marketing training course from across the UK, by finding training companies who deliver in key cities including London, Manchester, Leeds, Sheffield, Birmingham, Bristol, Swindon, Cardiff, Liverpool, Newcastle, Nottingham, Leicester, Coventry, Norwich, Cambridge, Ipswich, Reading, Southampton, Oxford, Glasgow, Edinburgh and Belfast.